The name.. Can we learn somehthing from the Frank Luntz’s of the world and face facts that many Americans are simple minded and you need to SIMPLIFY how the message gets out?


Ask 100 people their respopsne to the word “rootstriker” and what will you get?


Ask 100 people their response to “BigMoneyCorrupstsFreedom” and what will you get?


You guys just don’t get it.. " Right to Work" , " Freedomworks" “Citizens United” are working despite their negative effects on working people in this country because their name “sounds like” something to those who " believe" that it is

what Luntz , ad nauseum… want them to believe..


Do you have any PR people on your staff?